Grupo Cósmica
From a beloved local farm brand to a global creative-community ecosystem.
A Brazilian ecosystem of three brands: Fazenda Cósmica, a countryside farm; Casa Cósmica, an urban space; and Clube Cósmica, a membership community, anchored by a professional gastronomy operation. The vision was exceptional. What was missing was the execution layer to reach an international audience and convert attention into members and revenue.
A brilliant but internal-facing strategy. No unified brand hub, no international presence, no lead-capture mechanism. Every advertising dollar bought attention that immediately evaporated; no email list, no nurture, no system to hold a lead between one event and the next.
Designed and began executing the full go-to-market and digital infrastructure layer: a residency MVP to validate the membership hypothesis with real revenue, an email-first capture-and-nurture engine, a unified social architecture, and an international content strategy built on the brand's strongest universal hook, the Loneliness Paradox: we live connected, yet more alone than ever.
01The Residency MVP+
Designed Cosmica Residency as a 7 to 10 day founding-cohort experience, 10 to 16 spots, all-inclusive at US$1.5K per seat, that mirrors the entire Clube experience in miniature, validating willingness-to-pay before any expensive platform was built.
02The Trojan-Horse Funnel+
A free, editorially designed city guide, "C-Side of São Paulo", as the lead magnet, into a 3-email nurture sequence, into the residency application. The guide ends, by design, at the farm.
03The landing page+
Built and launched the conversion-focused residency landing page, live, with pricing tiers, gallery, and a single clear CTA into the email list.
04Unified social architecture+
A hub-and-spoke @grupocosmica / @clubecosmica model, a five-line editorial content system, and a respectful audience-transition plan turning an existing Portuguese audience into fuel for the new international hub.
05"Don't build the app yet"+
The highest-leverage recommendation: replace the planned custom app, a R$200K line item, with a web-based MVP stack of email, WhatsApp and BetterMode, saving the budget for proof of engagement first.
A complete, launch-ready growth system: live landing page, designed lead magnet, full 3-email nurture sequence, and a 30-day content calendar, converting cold attention into an owned audience the brand controls.